LF 9½ starts in

3.6. Legal Aspects of the International Marketing Campaigns

Трек: 3. Smart Society


The Discussion will include such subjects as:
  • holding competitions (national and international specifics);
  • personal data collection and protection, including cross-border transmission thereof;
  • copyright on creative works by participants of marketing campaigns and events;
  • children and sub-adults’ rights protection;
  • tax implications of prizes and gift receipt by participants of campaigns.


Yuliya Sycheva

Director, Business and Legal Affiars, Viacom International Media Networks


Business and Legal Affairs Director in Russia, CIS and Baltics, Viacom International Media Networks.

Julia has an extensive experience in the area of civil, corporate and intellectual property law. She is an author of numerous publications in Russian press related to copyright, licensing, legal regulation of certain issues in the entertainment industry.

Julia is a frequent speaker on various local and international legal events related to media law, intellectual property and arbitration.

Visiting lecturer at the HSE Law School.


In 2001 graduated from the Faculty of Law of the Institute of International Trade and Law.

Additional education

"The Law of the European Union", course of University of Essex (Essex University), 1999

"International Commercial Law: Lex Mercatori", course of London School of Economics and Political Science, 1999

Work experience

In 2001, she started her legal career in "Grodissky and Partners" law firm

In 2006 she held a position of senior lawyer in film production company "Amedia".

From 2007 to 2012 she worked as a Deputy Director for Legal Affairs at Disney (Walt Disney Company CIS LLC).

Since 2012, she holds position of Director of Business and Legal Affairs in Russia, CIS and Baltics, Viacom International Media Networks.


Razwana Akram

Partner, Simons, Muirhead & Burton LLP

Konstantin Bochkarev

Director, Head of IP & Technology Practice Russia and CIS, PwC Legal


Konstantin Bochkarev is a Head of Intellectual Property and Technology practice of PwC Legal in Russia and the CIS.

He has over 12 years of experience advising top-tier Russian and multinational companies, Internet-startups and venture funds on trademark and patent law, software, data protection, media, technology and general corporate matters.

Before joining PwC Legal, Konstantin was working in Russia and abroad for global IT companies and international law firms.

Konstantin has a degree in Law from the Lomonosov Moscow State University and an LL.M. degree in Law, Science and Technology from Stanford Law School.

Konstantin is a registered trademark attorney and a patent attorney in computer software. He is also a certified Information privacy professional/Europe (CIPP/E).

He is a frequent speaker on various IP and personal data related events and is a visiting lecturer on the Internet, Entertainment and Video game law at the HSE Law School.

Konstantin is admitted to practice law in Russia and New York.

Marianna Ivanova

Head of Legal Department, Gazprom-Media


In 1997 graduated from the Faculty of Law of Moscow State University.

Work experience is more than 20 years. She was engaged in various issues related to corporate law, participated in foundation and development of large Russian holdings.

Since 2003 Mariana works in the area of media and advertising.

In 2009, she joined Gazprom-Media LLC and provided legal support for ad sales on federal channels and radio stations. Since 2013, she is the Head of Gazprom-Media Legal Department. Actively cooperates with AKAR (Russia Association of Communication Agencies that unites more than 200 leading commercial communications market players in the Russian Federation).

In 2016 she was elected co-chairman of the AKAR Legal Section.

Currently, she is a member of the Expert Council of the Federal Antimonopoly Service.

Vera Kolesnik

Legal Department Director, Nestle Russia

Current position

Director of Legal Department, Nestle in Russia and Eurasia

Education, academic degree

PHD in Law

Institute of State and Law, Russian Academy of Sciences, 2002,

Moscow State University of International Relations, 1998

The Hague Academy of International Law, 2002

High Performance Leadership, IMD Lausanne, 2013

Professional experience

2009 – present Director of Legal Department, Compliance officer Nestle in Russia and Eurasia

2007 – 2009 Senior Lawyer in Nestle Rossiya LLC

2003-2007 – Lawyer, Senior Lawyer in Ernst & Young CIS B.V.

2002-2003 – Research Fellow in Institute of State and Law, Russian Academy of Sciences

Specialist area, professional interests

Corporate law, commercial law, labor law, competition law, intellectual property

Achievements, rewards

Leading FMCG Legal Director, the Russian Association of Managers and Publishing House “Kommersant” (Top-1000 Russian Managers rating), 2015-2016

Publications, scientific works

Several articles on Pubic International Law

*This schedule may be subject to change